We emphasize their unique capabilities and weaknesses, internal and external conditions that foster growth, and strategies and paths that transform them along a continuum from duplicative imitators to creative imitators and ultimately to novel innovators. In this article we discuss what these copycats are and how they have grown in their unique trajectory. They develop new products and services that are dramatically less expensive than their Western equivalents. ![]() Emerging economy enterprises nowadays relentlessly scale the value chain in a quest to compete on the world stage in part by copying the products of others.
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